Aperture Laboratories
We completed branding, product design, and the website for Aperture Laboratories. The visual system leans on test chamber signage, blue and orange portal transitions, and companion cube motifs, while the site uses puzzle-driven interactions, portal-style animations, CMS integration, analytics, and SEO for measurable results.
The Challenge
Aperture Laboratories needed a complete brand identity and digital presence that would reflect their innovative approach to scientific research and testing. The challenge was to create a visual system that felt both scientific and approachable, while maintaining the playful yet professional tone that defines the Aperture brand.
The website needed to showcase their research capabilities, test chamber technologies, and product innovations in a way that would engage both scientific communities and potential partners. The design had to balance technical accuracy with visual appeal, creating an experience that would make complex scientific concepts accessible.
Our Approach
We developed a comprehensive visual identity system that draws inspiration from test chamber signage, portal technology, and the iconic companion cube. The color palette centers around the signature blue and orange portal transitions, creating a dynamic visual language that immediately communicates innovation and scientific advancement.
The website architecture was designed with puzzle-driven interactions and portal-style animations that guide users through the Aperture story. Each section reveals information progressively, creating an engaging experience that mirrors the problem-solving nature of Aperture's work.
The Solution
The final design system includes a complete brand identity with logo variations, color palettes, typography, and iconography. The website features interactive elements that showcase Aperture's technologies, including animated portal transitions, interactive test chamber demonstrations, and dynamic content sections.
We implemented a robust CMS integration that allows the Aperture team to easily update research findings, product information, and company news. Analytics dashboards provide insights into user engagement, while SEO optimization ensures the site ranks well for relevant scientific and technology searches.
The result is a cohesive digital experience that positions Aperture Laboratories as a leader in scientific innovation while maintaining the playful, problem-solving spirit that defines their brand.